PUMA 'Speed Racer' Premiere

The transcript discusses the evolution of product placement in movies since 1995, highlighting the influence of New Regency as a major shareholder in the 90s. It mentions notable films like City of Angels and The Island, and upcoming projects like Reaper Mambo with Jude Law. The approach to product placement has shifted from passive to more strategic, focusing on smarter brand integration to reach key consumers.

Which company was a major shareholder in the 90s, leading to organic product placements in movies?

• Warner Bros.

• New Regency

• Paramount Pictures

• Universal Studios

Which movie is mentioned as a significant project for product placement in the past?

• Titanic

• Jurassic Park

• The Matrix

• City of Angels

Which actor is associated with an upcoming movie featuring product placement?

• Tom Hanks

• Brad Pitt

• Leonardo DiCaprio

• Jude Law

What is the name of the upcoming movie mentioned in the transcript?

• Shadow Play

• Mystic River

• Ghost Dance

• Reaper Mambo

How has the approach to product placement changed over the years according to the speaker?

• From passive to aggressive

• From aggressive to passive

• From passive to more strategic

• From strategic to passive