The 35th Annual FIFI Awards & Celebration Presented by The Fragrance Foundation

The event, now in its 35th year, has been revamped to be more modern and engaging. It features entertainment by John Legend and highlights the industry's growth and creativity. The voting process involves both industry professionals and consumers, emphasizing public participation. The speaker shares their personal approach to fragrance selection, emphasizing variety and equal opportunity.

What is the main goal of the event's modernization?

• To reduce the number of attendees

• To make it a traditional dinner

• To celebrate the industry with entertainment

• To focus solely on business discussions

What is the current trend in the fragrance industry?

• An increase in celebrity and designer-created fragrances

• A focus on traditional scents

• A shift towards minimalist packaging

• A decline in celebrity involvement

How are winning fragrances decided?

• Based on sales figures

• By the event organizers

• Through industry and consumer votes

• By a panel of experts

What is the speaker's approach to choosing a personal fragrance?

• Sticking to a signature scent

• Changing fragrance daily

• Using only one brand

• Avoiding fragrances altogether

Why is public involvement important in the fragrance selection process?

• Because the public ultimately buys the fragrances

• To increase event attendance

• To reduce marketing costs

• To ensure only luxury brands are chosen