Vacheron Constantin Launch of Platinum Excellence Collection At Gala Benefiting EBMRF

The video discusses the decision to launch a collection in Los Angeles due to its significant market size and importance to the company's turnover. It also highlights the choice of John Legend, a platinum artist, to perform at the event, aligning with the launch of their platinum collection.

Why was Los Angeles chosen as the launch location for the new collection?

• Due to its proximity to New York.

• Due to its significant market size and contribution to turnover.

• Because it is a small market.

• Because it is the only city in the USA.

What aspect of Los Angeles is highlighted as a reason for the launch?

• Its small population.

• Its fantastic environment and market size.

• Its proximity to the ocean.

• Its historical significance.

How does the company view the launch in Los Angeles?

• As a farewell to the city.

• As a minor event.

• As a tribute to Los Angeles.

• As a routine business activity.

What is the main reason for selecting John Legend to perform at the event?

• He is known for his jazz music.

• He is a new artist.

• He is a platinum recordist, aligning with the platinum collection.

• He is a local artist from L.A.

What is the symbolic connection between John Legend and the collection being launched?

• Both are linked to the theme of platinum.

• Both are related to the concept of luxury.

• Both are connected to the city of New York.

• Both are associated with the color gold.