2006 Annual Academy Awards

The transcript discusses Sandra Bullock's character in the movie 'Crash' and her mood. It explores the potential impact of Oprah's show on the movie's DVD sales, noting that while sales didn't increase significantly, awareness did. The transcript also praises Lionsgate's marketing strategy, highlighting Oprah's involvement as a part of it.

What is the main emotion expressed by Sandra Bullock's character in 'Crash'?

• Happiness

• Anger

• Fear

• Surprise

How did Oprah's show affect the movie 'Crash' according to the discussion?

• It had no impact on the movie.

• It significantly increased DVD sales.

• It decreased the movie's popularity.

• It raised awareness but didn't boost sales much.

What was the perceived effect of Oprah's involvement on the movie's momentum?

• It was the sole reason for the movie's success.

• It was irrelevant to the movie's success.

• It was one of several factors that increased awareness.

• It had a negative impact on the movie.

What is said about Lionsgate's role in the movie's promotion?

• They were praised for their smart marketing approach.

• They relied solely on Oprah for promotion.

• They did a poor job in marketing.

• Their strategy was ineffective.

Which of the following best describes the overall marketing strategy for 'Crash'?

• It was a collaborative effort with multiple successful elements.

• It ignored the role of media personalities.

• It focused only on traditional advertising.

• It was solely dependent on DVD sales.