Border state puts adverts on tortilla wrappers to help find missing women and children

The video discusses the role of Maricela Orozco and Marta Paz in promoting the Mujer Estrella campaign. It highlights public interest in the campaign's advertising and feedback received. The Instituto strengthens the campaign with new posters and strategies, including packaging for tortillas, to ensure public satisfaction.

Who is Maricela Orozco in the context of the campaign?

• A local artist

• Director of the Mujer Estrella

• A campaign volunteer

• A journalist

What was one of the initial reactions from the public regarding the campaign?

• They protested against it

• They ignored it

• They were confused

• They showed interest and commented on the paper

What new materials were introduced to reinforce the campaign?

• Radio jingles

• Social media posts

• Television ads

• New posters and leaflets

What was the main goal of the campaign's reinforcement strategy?

• To reduce costs

• To increase sales

• To make people feel good

• To attract international attention

What unique strategy was used in the second stage of the campaign?

• Organizing public events

• Using tortilla wrappers

• Distributing free samples

• Using celebrity endorsements