Secondary Market Research Methods

Secondary Market Research Methods

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

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The video tutorial explains secondary research, emphasizing its role in understanding customer segments and target markets. It highlights the limitations of using large company data for startups and suggests breaking down competitor data for insights. The tutorial provides various sources for secondary research, including industry publications, consumer research firms, and academic studies. It also discusses the importance of demographic data from sources like the US Census and local organizations to understand market characteristics.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is secondary research and how can it be utilized in understanding customer segments?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some good sources of information for conducting secondary research?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How can academic publications contribute to secondary research?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How can US Census information be used in secondary research?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do local organizations play in providing demographic information for secondary research?

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