Secondary Market Research Methods

The video tutorial explains secondary research, emphasizing its role in understanding customer segments and target markets. It highlights the limitations of using large company data for startups and suggests breaking down competitor data for insights. The tutorial provides various sources for secondary research, including industry publications, consumer research firms, and academic studies. It also discusses the importance of demographic data from sources like the US Census and local organizations to understand market characteristics.

What is secondary research and how can it be utilized in understanding customer segments?

What are some good sources of information for conducting secondary research?

How can academic publications contribute to secondary research?

How can US Census information be used in secondary research?

What role do local organizations play in providing demographic information for secondary research?