YouTube Expands Into Original Content With 40 New Shows

YouTube Expands Into Original Content With 40 New Shows

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Interactive Video

Business

University

Hard

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The transcript discusses YouTube's strategic push into original content to compete with streaming giants like Netflix, Hulu, and Amazon. It highlights YouTube's investment in original programming and its efforts to capture a share of the TV advertising market. YouTube CEO Susan Wojcicki envisions a future where YouTube serves as a platform for media companies to create global content and engage with fans. The transcript also covers YouTube's competitive strategies, including targeted advertising and partnerships with well-known personalities, marking a significant evolution in its content strategy.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the future of media companies look different according to YouTube's CEO?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the Newfronts week for online video companies?

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