Disney to Go Over the Top With Direct to Consumer Service

Disney is expanding its digital presence by launching over-the-top (OTT) services for ESPN and a new Disney-branded streaming service. This move aims to counteract subscriber losses and shift from third-party platforms like Netflix to direct consumer engagement. BamTech, a key player in this strategy, will facilitate the streaming of sports content, although the NFL is notably absent. The initiative is seen as a significant step for Disney, addressing investor expectations and positioning the company in the competitive digital streaming market.

What is the significance of Disney's move to go direct to consumer with their streaming services?

What notable exception is mentioned regarding the sports programming available on the ESPN streaming app?