What is the significance of Disney's move to go direct to consumer with their streaming services?
Disney to Go Over the Top With Direct to Consumer Service
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Disney is expanding its digital presence by launching over-the-top (OTT) services for ESPN and a new Disney-branded streaming service. This move aims to counteract subscriber losses and shift from third-party platforms like Netflix to direct consumer engagement. BamTech, a key player in this strategy, will facilitate the streaming of sports content, although the NFL is notably absent. The initiative is seen as a significant step for Disney, addressing investor expectations and positioning the company in the competitive digital streaming market.
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What notable exception is mentioned regarding the sports programming available on the ESPN streaming app?
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