Alibaba Buying Into Sun Art Retail for $2.9B

Alibaba Buying Into Sun Art Retail for $2.9B

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

Alibaba is acquiring a 77% stake in China's largest hypermarket operator, Sun Art Retail, for $2.9 billion. This move is part of Jack Ma's strategy to expand Alibaba's presence in the new retail sector, blending online and offline shopping experiences. The acquisition aligns with similar strategies by Amazon, but Alibaba has a competitive edge due to its existing investments in other Chinese retailers. Sun Art Retail, listed in Hong Kong, will benefit from this investment as it faces slowing sales growth. The acquisition aims to enhance Alibaba's distribution network across China, leveraging Sun Art's 400 hypermarkets.

Read more

2 questions

Show all answers

1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are some of the retail models that Jack Ma has introduced?

Evaluate responses using AI:

OFF

2.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does Sun Art Retail Group face in the current market?

Evaluate responses using AI:

OFF