At-Home Covid Test Demand Surges

At-Home Covid Test Demand Surges

Assessment

Interactive Video

Business

University

Hard

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The video discusses the unprecedented demand for digital diagnostics services, highlighting the company's ability to serve various sectors from government to consumers. A new service is announced, allowing direct consumer access within 15-20 minutes through a partnership with Gopath. The company manages supply by limiting orders to ensure availability. Pricing strategies are discussed, balancing affordability with business needs, and the company engages in charitable activities by providing free tests to chosen causes. Collaboration with government entities ensures broader access to tests.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What measures are taken to ensure that the supply of tests meets the demand?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the pricing strategy for the tests and how it compares to the UK system.

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