Inside Wal-Mart's Decision to Buy Jet.com

Inside Wal-Mart's Decision to Buy Jet.com

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The video discusses Walmart's strategic move to acquire Jet.com in an effort to compete with Amazon in the online retail space. Walmart's market cap has significantly decreased compared to Amazon, prompting this acquisition. Mark Lori, the founder of Jet.com, is seen as a key asset due to his expertise in targeting cost-conscious consumers. The acquisition aims to make Walmart more relevant and competitive in the online market, though it is unlikely to transform Walmart into a direct rival to Amazon.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was Walmart's market cap compared to Amazon's a year and a half ago?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Mark Lori in the context of Walmart's acquisition?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy does Mark Lori have regarding online shopping?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Walmart aim to compete with Amazon according to the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two main reasons Walmart is pursuing this acquisition?

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