What Can Mitsubishi Do to Repair Its Image?

The video discusses the importance of brand reputation and how it can be quickly damaged by crises. It examines cases like Mitsubishi and Volkswagen, highlighting the need for transparency and swift action to rebuild trust. The role of internal brand management is emphasized, with BP's recovery from the Gulf of Mexico disaster serving as a case study in effective crisis management.

What is the overarching idea regarding brand building and destruction mentioned in the text?

How can a crisis affect a brand's equity according to the discussion?

What steps should a company take to rebuild trust after admitting a problem?

What is the significance of third-party validation in the context of brand recovery?

What does the term 'kitchen sinking' refer to in the context of managing brand crises?

What role does internal brand management play in the overall branding strategy?

How did BP manage to recover its brand after the Gulf of Mexico tragedy?