Who Are the Winners and Losers in Advertising?

Who Are the Winners and Losers in Advertising?

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the growth and decline in various media sectors, highlighting a shift from print to internet advertising. It examines TV viewing trends, the potential for web companies to enter TV advertising, and challenges in defining revenue and achieving profit in digital media. The future of print media is also explored, with some titles expected to survive while others face challenges.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to the growth of Internet stocks according to the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the implications of shifting advertising budgets from print media to digital platforms.

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How are millennials' viewing habits different from previous generations?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the 4% drop in total TV viewing mentioned in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do newspapers and magazines face in the current media landscape?

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