Focus on Digital Banking

Focus on Digital Banking

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Bank of America's digital strategy, emphasizing a high touch, high tech approach. It highlights significant investments in digital capabilities, such as Erica and Zelle, and their impact on efficiency and client experience. The shift from traditional banking methods to digital transactions is explored, with Zelle surpassing checks in transaction volume. The digital strategy extends to wealth management, enhancing client interaction. The bank's approach to customer acquisition involves digital-first strategies in new markets. Acquisitions and partnerships play a role in digital growth, while success is measured through usage metrics.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Erica in Bank of America's digital strategy?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What impact has Zelle had on traditional check writing?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways has the pandemic influenced Bank of America's client interactions?

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