Why Illycaffè Chairman Isn't Worried About Starbucks

The video discusses Starbucks' entry into the Italian market, highlighting the global nature of the coffee industry. It emphasizes the company's commitment to quality, which has been recognized internationally. The company maintains its independence through a diversified business model and a focus on quality. The video also covers the company's strategy for expanding in China, a rapidly growing market, despite competition from established brands like Starbucks.

How does the company plan to maintain its independence in the coffee market?

What strategies does the company employ to grow its presence in the Chinese market?