Campari-Grand Marnier Mix in $760 Million Deal

The video discusses Campari's strategic acquisition approach, focusing on expanding its market presence in the US and EU. It highlights the importance of distribution rights and the impact on sales, referencing past acquisitions like Wild Turkey. The valuation of recent acquisitions is debated, with positive market reactions noted. Future plans include exploring new markets and flavors, with a focus on classic cocktails. The video also examines industry consolidation trends, suggesting potential mergers and acquisitions in the spirits sector.

What potential strategies might Campari employ to expand its market presence?

What trends in the spirits industry could lead to further consolidation?