Burberry Chief Creative Officer Bailey to Leave in 2018

Burberry Chief Creative Officer Bailey to Leave in 2018

Assessment

Interactive Video

Business, Architecture, Life Skills

University

Hard

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Quizizz Content

FREE Resource

The video discusses Christopher Bailey's influence on Gucci and Burberry, highlighting his role in transforming Burberry's brand image. It touches on the luxury market's dynamics, including audience engagement and market recovery. Bailey's departure from Burberry and its impact on the company's shares are noted, along with connections to Apple through Angela Ahrens. The video concludes with a mention of Gucci's recent success.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the relationship between luxury brands and their audience as mentioned in the text.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the impact of the announcement regarding Christopher Bailey on Burberry's share price?

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