VOICED : Brittany granite on the rebound from rocky patch

The video discusses the use of pink granite from Brittany in notable buildings like the European Parliament and the Bank of China. Despite its past glory, the Brittany granite industry is struggling due to competition from cheaper Chinese granite, leading to job losses and quarry closures. Local producers are trying to revitalize the industry by obtaining a regional label and emphasizing quality and environmental criteria to differentiate their product.

What measures are local quarries taking to improve their market position?

What is the significance of the pink granite produced in Laclotte?