INTERVIEW - Giovanni Nodari on the event at Serapian Milano Opens First Store in U.S.

The video introduces an event in Los Angeles showcasing authentic Italian craftsmanship, particularly focusing on handbags. The brand feels a personal connection with Los Angeles, especially Rodeo Drive, due to their partnership with Monica Dustin. The video highlights the historical significance of Serapion bags, once favored by celebrities in the 50s and 60s. A new collection inspired by archival designs, including a bag worn by Audrey Hepburn, is being launched, with hopes of revitalizing the brand's presence in LA.

What is the primary goal of the brand's event in Los Angeles?

• To collaborate with local designers

• To launch a new product line

• To open a new store

• To showcase authentic Italian craftsmanship

Why does the brand feel a personal connection to Los Angeles?

• Due to its historical significance

• Because of their partnership with Monica Dustin

• Because of its vibrant fashion scene

• Because of its proximity to Italy

What makes Rodeo Drive a significant location for the brand?

• It is a popular tourist destination

• It is known for high-end shopping

• It aligns with the brand's family values

• It is where the brand's first store was opened

Which era is highlighted for the use of Serapion bags by celebrities?

• The 1920s and 1930s

• The 1940s and 1950s

• The 1980s and 1990s

• The 1960s and 1970s

What is unique about the new collection being introduced?

• It is exclusively available online

• It includes eco-friendly materials

• It is inspired by Audrey Hepburn

• It features modern designs