APAC a Strong Engine of Growth, Says Twitter's Derella

APAC a Strong Engine of Growth, Says Twitter's Derella

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The transcript discusses Twitter's growth, partnerships, and user engagement. It highlights international market success, particularly in Japan and China, and the role of video content. The conversation covers user metrics, platform health, and security measures against fake accounts. It also touches on platform features like the character limit and potential changes to the like button. The impact of events on user engagement and revenue is noted, along with demographic insights and user growth strategies.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the overall strategy Twitter is adopting to enhance its advertising effectiveness?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do events play in Twitter's user engagement and revenue generation?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Twitter plan to attract younger audiences according to the text?

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