The Startup Serving Cell-Based Meat to a Plate Near You

The Startup Serving Cell-Based Meat to a Plate Near You

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Business

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Hard

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Memphis Meats, based in Berkeley, CA, is pioneering the production of cell-based meat, poultry, and seafood directly from animal cells. The company targets a diverse customer base, including traditional meat-eaters and environmentally conscious vegetarians and vegans. Despite potential skepticism, Memphis Meats emphasizes transparency and consumer education to build trust. They have developed various products, including beef, chicken, and duck, and are working on scaling production for market entry. The company aims to offer a sustainable and ethical alternative to traditional meat production.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do companies face in marketing cell-based meat to consumers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the text suggest that consumer perceptions of meat are changing?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of transparency in the production of cell-based meat?

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