Tracking and Measuring Your Marketing

The video emphasizes the importance of tracking and measuring marketing efforts to understand their effectiveness. It introduces Google Analytics as a free tool to monitor online marketing performance, including website traffic and conversion rates. The speaker stresses the need for data to improve marketing strategies and suggests planning and testing as essential steps before investing in marketing. The video concludes by encouraging viewers to expand their tracking efforts across different channels.

What should you do before spending money on marketing?

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What is the significance of testing landing pages?

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