Heavy car traffic, Ford factory assembly line, 1928

The transcript discusses the advancements in car design following the Model T by Ford, highlighting the immediate backlog of orders due to its superior style. It emphasizes the realization that consumers also valued style in their purchasing decisions.

What aspects made the new model vastly superior to the Model T?

What factors contributed to the backlog of orders for the new model?

How did consumer preferences influence car purchases during that time?

In what ways did style play a role in the automotive market?

What can be inferred about the relationship between style and consumer behavior in car buying?