Primary Market Research Methods

The video tutorial discusses various research methods suitable for small businesses and startups. It covers primary research methods like direct personal contact, telephone surveys, and indirect surveys, highlighting their advantages and disadvantages. The tutorial also explores focus groups and public observation as effective ways to gather qualitative and quantitative data, emphasizing the importance of understanding customer preferences and behaviors.

What are the advantages and disadvantages of conducting surveys over the telephone?

In what ways can focus groups help businesses gather qualitative information?

Describe how public observation can be utilized in market research.