Marketing: Marketing Research

The video tutorial covers the essentials of marketing research, emphasizing the need for data-backed marketing plans. It explains the types of information used in marketing research, including secondary and primary data. The tutorial details sources of secondary data, such as government and syndicated data, and primary data sources like focus groups and surveys. It also discusses segmenting, targeting, and positioning in marketing, highlighting the importance of understanding market segments to effectively target and position products.

How does marketing research relate to flying a plane?

What are the two basic kinds of information in marketing research?

What are some common sources of secondary data mentioned in the text?

What is the Freedom of Information Act and how does it help in obtaining government data?

What are the characteristics that companies track when segmenting their market?

Explain the difference between demographics and lifestyle in market research.

Describe the 80/20 principle in the context of consumer usage levels.