Alphabet Shares Surge as Google Rakes in Marketing Dollars

The video discusses Alphabet's financial performance, focusing on spending concerns despite profitability. It highlights increased subscriber acquisition costs due to mobile traffic, affecting margins. Alphabet's second-quarter results show better-than-expected revenue, driven by cloud and advertising. The market reacts with steady share gains. Key metrics include a 58% rise in paid clicks and a 22% decline in cost per click, indicating cost challenges.

What was the increase in paid clicks on Google properties year over year?

What trend was observed in the cost per click on Google properties?