Hugo Boss CFO Yves Mueller on 1Q Earnings, Online Recovery, In-Store Sales

The transcript discusses the business momentum of a company, highlighting sales performance in Europe and China, and the growth of online sales. It addresses the stability of the store network with a focus on Asia, particularly China, and the strategic shift towards digitalization. The transition to a new CEO is expected to bring changes in fashion trends, blurring the lines between casual and formal wear. The Chinese market is emphasized for its high margins and consumer preferences. Shareholders support the strategic directions focusing on China, online growth, and casual wear.

What underlying momentum is observed in the business despite reporting a loss?

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How did the pandemic and lockdowns affect store opening rates in Europe?

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What percentage increase in net sales was observed in mainland China compared to last year?

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What strategic growth drivers are being focused on by the company?

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What are the expectations regarding the online sales percentage for the company in the coming years?

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What trends are influencing the differentiation between casual wear and formal wear?

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What are the two major customer groups identified in the Chinese market?

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