We Have a Confident Outlook on 2019, Says Hugo Boss CEO

We Have a Confident Outlook on 2019, Says Hugo Boss CEO

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Interactive Video

Business

University

Hard

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The video discusses the company's confident outlook for 2019, highlighting strong growth in 2018, especially in Asia Pacific and e-commerce channels. It addresses first-quarter challenges due to high 2018 comparisons and emphasizes the importance of the Chinese market. The discussion also covers changing fashion trends, with a shift towards smart casual wear, and the company's strategy to benefit from these trends. Sustainability and production strategies are explored, with a focus on near-shore production. Finally, the video outlines plans for inventory management and store expansion, particularly in Asia.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What opportunities does the company see in the Asian market over the next four years?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What improvements were noted in inventory levels during the fourth quarter?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to enhance its retail investments in 2019?

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