How Tech and Fashion Are Getting Together

How Tech and Fashion Are Getting Together

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the intersection of technology and fashion, focusing on Apple's products like gold iPads, iPhones, and the 18 karat gold watch. It highlights Apple's influence on popular culture and its strategic moves in the fashion industry. The conversation also touches on the role of wearables and the impact of celebrity endorsements on brand popularity.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

Discuss the significance of hiring fashion industry leaders for Apple's branding strategy.

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do celebrities play in enhancing the appeal of technology brands like Apple?

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