Nike Global Sales Rise, But Earnings Miss Mark

Nike Global Sales Rise, But Earnings Miss Mark

Assessment

Interactive Video

Business

University

Hard

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Quizizz Content

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The video discusses Nike's latest earnings report, highlighting a 12% sales increase but missing Wall Street estimates. The focus is on supply chain issues affecting inventory, with expert analysis from Poonam Goyal. Rising costs, particularly freight, are a concern, but Nike's digital sales strategy shows promise with a 29% increase. The company aims to shift more sales to digital platforms, adapting to consumer trends.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the implications of rising freight costs on Nike's operations and inventory management?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is Nike adapting its sales strategy in response to changing consumer behavior?

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