Amazon Prime Day Comes Amid Slowdown In Online Sales Growth

The video discusses Amazon's economic challenges, including a 32% stock decline and its first quarterly loss since 2015. It explores how rising inflation affects consumer behavior during Prime Day, potentially reducing impulse purchases. The video also examines Prime Day's impact on retail sales, noting that while it remains popular, growth is slowing. Amazon's strategy focuses on promoting Prime memberships, which are crucial for its growth. Additionally, Amazon emphasizes supporting small businesses, addressing criticism of overshadowing smaller retailers.

What challenges do consumers face that may affect their shopping behavior on Prime Day?

What is the primary goal of Amazon during Prime Day according to the analyst?