Lead Qualification

The video tutorial discusses lead qualification, a process to identify potential customers in a sales pipeline. It covers various frameworks like BANT, CHAMP, GPCTBA CI, and ANUM, each with specific criteria to evaluate leads. The tutorial also highlights common qualification criteria and provides steps for creating a lead qualification process for small or medium-sized businesses, emphasizing the importance of aligning sales and marketing teams and using CRM systems.

What are some common qualification criteria that companies should consider?

Outline the steps a small or medium-sized business should take to create a lead qualification process.

Explain the importance of aligning sales and marketing teams in the lead qualification process.