South Korea's homespun search engine takes on the giants

The transcript discusses Naver, a South Korean search engine known for its interactive site, Knowledge, where users provide real-time answers. Naver stands out by building its own information database and offering diverse content, including news, blogs, and weather. The company is expanding globally, with a launch in Japan, and its model is being replicated by competitors like Yahoo Korea and Google. Naver's innovative approach and potential for international success are highlighted.

What is the significance of the model that Naver has developed?

What are some of the innovations mentioned that are being replicated by other search engines?