South Korea's homespun search engine takes on the giants
Interactive Video
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Other
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10th Grade - University
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Practice Problem
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Hard
Wayground Content
FREE Resource
The transcript discusses Naver, a South Korean search engine known for its interactive site, Knowledge, where users provide real-time answers. Naver stands out by building its own information database and offering diverse content, including news, blogs, and weather. The company is expanding globally, with a launch in Japan, and its model is being replicated by competitors like Yahoo Korea and Google. Naver's innovative approach and potential for international success are highlighted.
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2 questions
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OPEN ENDED QUESTION
3 mins • 1 pt
What is the significance of the model that Naver has developed?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
What are some of the innovations mentioned that are being replicated by other search engines?
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