Why American Express Is Targeting Millennials

The video discusses a new card aimed at younger, less frequent travelers, while still catering to existing premium customers. Amex is adjusting its strategy after losing its Costco partnership, focusing on increasing spending on other cards, particularly through its partnership with Delta. Airline loyalty programs are crucial for profitability, prompting a focus on millennials. Delta and Amex, along with United and Chase, are launching no-fee cards to capture new market segments.

What is the target audience for the new card mentioned in the text?

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How has Amex adjusted its strategy after losing the partnership with Costco?

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What are the expected revenue outcomes of the partnership between Delta and Amex?

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What role do loyalty programs play in the profitability of airlines according to the text?

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Why is it important for Delta and Amex to focus on millennials?

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