Building a Relationship: the Future of Advertising

The video discusses the evolution of brand communication over the past decade, emphasizing the shift from one-way communication to building lasting relationships with consumers. It highlights the role of technology in enabling programmatic buying, which allows precise targeting of consumers using data. The video also explores strategies for balancing branding and performance goals, engaging diverse consumer groups like millennials and silver surfers, and the success of media stacking in campaigns, exemplified by McDonald's Super Bowl campaign.

Discuss the importance of storytelling across different platforms in today's marketing landscape.

How do brands appeal to different customer segments, such as millennials and older generations?