The Counter: One Million Ways to Customize Your Burger

The video discusses The Counter's unique burger customization process, offering a variety of proteins, cheeses, sauces, and toppings. It highlights the restaurant's expansion both in the US and internationally, including new locations in airports with a smaller format called Built. The speaker shares their favorite burger choice, emphasizing the quality of ingredients like organic bison and fresh greens.

What options do customers have for choosing their burger protein?

Describe the process of building a burger at the counter.

What are some of the locations where the counter is expanding?

What is the concept of 'built custom burgers' mentioned in the text?

What is the favorite burger of the speaker and how do they enjoy it?