Porter's Value Chain

The video explains Michael Porter's value chain, a model for understanding the value delivery and receipt process in businesses. It divides activities into primary and support categories, detailing how each contributes to value creation. Support activities include infrastructure, HR, technology, and procurement, while primary activities cover logistics, operations, marketing, sales, and service. The goal is to achieve a margin, or profit, ensuring business viability.

Who created the value chain concept and what does it represent?

What are the two main categories of activities in the value delivery process?

Can you explain the role of support activities in the value chain?

What is the significance of inbound logistics in the value delivery process?

Describe the importance of marketing and sales in the value chain.

How does the service aspect contribute to the overall value delivery?

What is meant by margin in the context of Porter's value chain?