Cover Trail: The Story Behind the Businessweek Cover

The video discusses the editorial process of selecting cover stories for a publication. Initially, two strong stories were considered: an art museum in Tehran and a Twitch streamer. However, due to a tragic event, the focus shifted to a story about ISIS funding, highlighting its sources like oil and antiques. The final cover was designed to be straightforward yet impactful.

What was one of the initial cover story ideas discussed in the video?

• A new technology startup

• An Art Museum in Tehran

• A famous celebrity interview

• A political scandal

What is Twitch primarily known for?

• Cooking shows

• Streaming live concerts

• Broadcasting news

• People watching others play video games

Why was the initial cover featuring the Twitch streamer changed?

• The streamer was unavailable for a photoshoot

• The cover design was not approved

• A more serious event occurred

• The streamer requested a different design

What is one of the primary sources of funding for ISIS as mentioned in the video?

• Textile industry

• Oil

• Tourism

• Technology investments

How was the cover about ISIS designed to convey its message?

• With a minimalist black and white theme

• With a humorous cartoon

• With a straightforward and slightly eerie design

• With bright and cheerful colors