Cover Trail: The Story Behind the Businessweek Cover

Cover Trail: The Story Behind the Businessweek Cover

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the editorial process of selecting cover stories for a publication. Initially, two strong stories were considered: an art museum in Tehran and a Twitch streamer. However, due to a tragic event, the focus shifted to a story about ISIS funding, highlighting its sources like oil and antiques. The final cover was designed to be straightforward yet impactful.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the initial cover story ideas discussed in the video?

A new technology startup

An Art Museum in Tehran

A famous celebrity interview

A political scandal

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Twitch primarily known for?

Cooking shows

Streaming live concerts

Broadcasting news

People watching others play video games

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why was the initial cover featuring the Twitch streamer changed?

The streamer was unavailable for a photoshoot

The cover design was not approved

A more serious event occurred

The streamer requested a different design

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the primary sources of funding for ISIS as mentioned in the video?

Textile industry

Oil

Tourism

Technology investments

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How was the cover about ISIS designed to convey its message?

With a minimalist black and white theme

With a humorous cartoon

With a straightforward and slightly eerie design

With bright and cheerful colors