Activate CEO Says Most Won't Pay Full Price for iPhone X

The video discusses the pricing and market dynamics of new iPhone models, highlighting the luxury aspect of high-end phones and the role of carriers in subsidizing costs. It explores consumer decision-making, focusing on monthly payment plans and the impact of pricing confusion on purchase behavior.

What are the price points mentioned for the iPhone models in the text?

How do carriers influence the pricing of smartphones according to the text?

What factors might lead consumers to choose the iPhone 8 Plus over the iPhone 10?

What is suggested about the relationship between confusion over pricing and purchasing behavior?

How does the text describe the high-end smartphone as part of a consumer's wardrobe?