How the UFC Became a Multi-Billion Dollar Business

The transcript details the journey of Lorenzo Fertitta and his partners in acquiring and transforming the UFC from an unpopular and struggling organization into a globally recognized brand. Initially purchased for $2 million, the UFC faced numerous challenges, including bans and lack of media interest. The turning point came with the creation of 'The Ultimate Fighter' reality show, which helped popularize the sport. Today, the UFC is a prime-time sport watched by millions worldwide, showcasing the universal appeal of fighting.

How did the creation of 'The Ultimate Fighter' impact the UFC's success?

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What is the significance of owning 100% of the rights to UFC content?

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