What is Macro-Marketing

The video discusses marketing, focusing on macro marketing, which views marketing as a societal system for resource allocation. It highlights how marketing influences the economy by determining who gets what resources. The function of macro marketing is need satisfaction, but it carries risks like uneven wealth distribution and social issues if not managed well. The video concludes by emphasizing the importance of efficient resource distribution for societal function.

What is the definition of macro marketing as described in the text?

How does macro marketing impact the distribution of resources in society?

What are the main functions of macro marketing according to the text?

What risks are associated with macro marketing as mentioned in the text?

In what ways can uneven distribution of wealth lead to social problems?