Amazon Flips #Primedayfail to Win

Amazon Flips #Primedayfail to Win

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video discusses the changes and challenges faced during Amazon's Prime Day, including an 89% sales increase estimate from a third party, extended sale hours, and new participating countries. Despite initial glitches, sales recovered quickly. Experts suggest the crash may have been due to a software bug or bot attacks, with the Prime Day date leaked in advance, allowing potential hackers to prepare.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the glitches impact sales according to the data from Feedvisor?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the two theories mentioned regarding the cause of the crash?

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