CLEAN : Herald Tribune gets new name

CLEAN : Herald Tribune gets new name

Assessment

Interactive Video

Social Studies

10th Grade - University

Hard

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The video discusses the importance of the New York Times maintaining a single global brand, emphasizing that the International Herald Tribune will retain its essence while gaining more resources from the New York Times. It highlights the expansion of horizons and the importance of adapting to changes, especially in the context of print newspapers, which remain relevant as long as they make sense. The video underscores the adaptability of newspaper employees and readers to beneficial changes.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of having a single global brand for the New York Times?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the International New York Times plan to maintain the qualities of the International Herald Tribune?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways does the New York Times aim to expand its horizons?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges do newspaper employees and readers face when changes occur?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the general attitude of people towards changes in newspapers, according to the text?

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