VOICED : Lincoln Cadillac struggle

The video discusses the Lincoln MK6, Ford's latest luxury vehicle, and its role in the competitive luxury car market. It highlights the dominance of European brands like BMW and Mercedes, with Japan's Lexus also leading. Despite efforts by American brands like Lincoln and Cadillac, they lag behind in sales and design. The US market remains challenging, prompting a shift in focus to China for growth opportunities.

What are the main challenges Lincoln faces in the luxury car market?

What factors contribute to the dominance of European brands in the luxury car market?

How did Lincoln's sales performance in 2012 compare to its competitors?

What is Ron Edwards' opinion on American luxury car brands compared to European brands?

What strategies is the US auto industry considering to improve its luxury car market?