Integrating AI Into Google Search

Google is integrating AI into its search to make it more natural and intuitive. New features include AI-powered snapshots and the ability to ask follow-up questions. The rollout is cautious, with safety measures to ensure factuality and user safety. Certain sensitive topics will not use AI. The evolution of Google Search aims to meet users' information needs more effectively. Transparency is maintained by labeling AI-generated content.

What has changed in the technological landscape of Google Search since 2003?

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What is the 'North Star' for Google Search according to the interview?

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How does Google inform users that they are engaging with AI-generated content?

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