Earnings to Slowly Grind Lower, Invesco's Hooper Says

The video discusses the upcoming earnings season, focusing on expectations and the potential for a soft landing in the economy. It highlights the importance of guidance for the next quarter and insights into consumer health amidst aggressive economic tightening. The strategist prefers growth stories over cost-cutting measures, although some cost-cutting is expected. The impact of earnings on the stock market is also considered.

What would ideally satisfy the speaker regarding earnings reports?

What does the speaker suggest is inevitable in the current economic environment?