How to Qualify Your Sales Prospects

The video tutorial discusses how to evaluate and qualify sales prospects by assessing their likelihood to buy, the timing of their purchase, and the probability of them choosing your business. It emphasizes the importance of making informed decisions on resource allocation based on potential returns and strategic value. The tutorial suggests creating a qualification checklist and highlights the need to balance high-value, low-probability opportunities with high-confidence prospects. It concludes by stressing the importance of filtering prospects to enhance sales effectiveness.

What should you consider regarding the potential strategic value of a sales opportunity?

What are the implications of pursuing a sales process in terms of time and resources?

How can filtering prospects based on good judgment improve sales effectiveness?