How do must-be qualities influence customer interest in a product?
Kano Analysis
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Business
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University
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Hard
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The video tutorial discusses the importance of product design in marketing and introduces Kano analysis, a method for prioritizing product features based on customer needs. It explains different types of product qualities, including must-be, one-dimensional, attractive, indifferent, and reverse qualities. The tutorial emphasizes using Kano analysis to design products that best meet customer needs.
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OPEN ENDED QUESTION
3 mins • 1 pt
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OPEN ENDED QUESTION
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What role do reverse qualities play in product design according to Kano analysis?
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