Kano Analysis

The video tutorial discusses the importance of product design in marketing and introduces Kano analysis, a method for prioritizing product features based on customer needs. It explains different types of product qualities, including must-be, one-dimensional, attractive, indifferent, and reverse qualities. The tutorial emphasizes using Kano analysis to design products that best meet customer needs.

How do must-be qualities influence customer interest in a product?

What role do reverse qualities play in product design according to Kano analysis?