We're Moving in Right Direction, Says Akzo Nobel CEO

The video discusses the company's strategic goals to achieve a 15% return on sales by 2020, focusing on cost optimization and overcoming raw material cost challenges. It highlights the company's efforts in pricing strategies and maintaining market leadership without major acquisitions. The discussion also covers the impact of raw material costs, particularly pigments, resins, and solvents, and the company's approach to managing these costs through pricing adjustments.

What is the significance of the '15 by 20' strategy mentioned in the text?

What is the company's current stance on acquisitions following the sale of its chemicals business?

What factors are influencing the pricing power of the company in the market?