International Flavors Customers Want Natural Ingredients, CEO Says

International Flavors Customers Want Natural Ingredients, CEO Says

Assessment

Interactive Video

Business, Performing Arts, Life Skills, Health Sciences, Biology

University

Hard

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The transcript discusses IFF's acquisition of Frutarom, highlighting its strategic importance due to Frutarom's growth potential and diverse customer base. The focus is on natural ingredients, a key market trend, and the impact of raw material costs and trade wars. The concept of modulation in flavors, particularly in reducing sugar and carbonation, is explored as a response to health trends.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does IFF's customer base differ from that of Frutarom?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies is IFF employing to mitigate the impact of the trade war on its business?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of modulation in IFF's product offerings?

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